Photo courtesy of Mel Loebel
Here we are, the last article of One day in the designer’s studio. Today we are going to read the interview of Mel Loebel, who in 2004 founded ekedie (written with the small “e”) Show Clothing.
(You can see a detail of a jacket made by Mel for Tina Ullbrich)
Mel can design show clothes only during her free time as she works as a creative director for fashion magazines and tv. She plans and realizes photo- and film shootings for companies and labels, so she can use all this for her work as a show clothing designer. Moreover she takes inspirations from Berlin fashion week and Paris fashion week, which she joins. Berlin, with its clubs, music and fashion, is an inspiration itself. Mel’s outfits take between 4 and 6 weeks to come to life.
(Mel at work)
How does a garment created by ekedie come to life? After talking with the client about her needs (Reining, Pleasure, Horsemanship or Trail), they choose the cut, colours, details and ideas. Then Mel creates some layouts with the computer: she layouts different designs and/ or colours that will match the client and her horse.
(Some layouts created with the computer)
She always wants to know for who she is designing: who is the client, how is her style, her character and her horse. For example, a bubbly person won’t be too happy with a black and brown outfit, as a serious type won’t feel comfortable in gold and/or pink… The outfit has to match the customer and her personality. That is what will make the customer feel and look good.
If the clients approves, Mel will go on and get the leathers and fabrics. She has over 500 colours of leather in stock and almost everything is possible. If she doesn’t have something, she can get it from her long term wholesalers.
(A small selection of Mel´s leather chart)
After doing the pattern, she will cut the leather and start sewing. Pattern making is a big deal to her because it is not easy, but so important. She also tries to find new shapes, new collars and ideas, which have never been worn before. Mel always wants to be innovative, as she come from the art/fashion world.
Two girls, Barbara and Dörte, help Mel with the leather cutting. All the creating process, except sewing, is made by hand.
(Here you can see some leather cuts)
ekedie creates also chaps in all kinds of shapes, leather and colours and they are mostly custom made.
(Mel´s dog Lilli checking a pair of chaps)
She offers also the possibility to purchase a custom made pad which matches perfectly the outfit.
Once the creating process is completed, the label will be sewn in and it will be shipped to the customer. And hopefully it will make her happy.
(And here there is a finished jacket)
Thank you Mel! Your work is amazing and I would like to thank you for your time, your nice words and for all the photos you sent me!
This was the last article of One day in the designer’s studio. We had the possibility to discover how five fantastic artists work to create the outfits of our dreams. They all work in different ways but they are all united by two factors: an unconditional love for horses and the desire to create something beautiful and unique that will make a competitor look and feel like a princess.
I would like to thank you all for your work and for dedicating me your time, you are all amazing designers!