The show season is over and it’s time to plan the outfits for the next one. I asked Anna Omodeo of La Collezione di Anna a few questions about the 2017 trends. She kindly shared her experience with the readers of Fancy in the sand.
- First of all, I think that we all want to know what will be “in” next year.
During 2017 geometric patterns will be “in”, but I am sure that also flower patterns will be trendy. We all search something new to stand out in the crowd. Also bright colours, chains and spikes will be “in”. I always suggest my customers to ask for the designer’s advice: often the colours they like don’t fit with their skin tone, hair colour and with their horse’s colour.
- Will there be some big changes from this year?
There are always some novelties. Because jackets are expensive, I suggest my customers to choose a style which is not too extreme in order to maintain the value of their garments through the years.
- Which is the creative process behind a garment of La Collezione di Anna?
When the customer contacts me, I ask her some photos of her and of her horse. I ask her some questions in order to understand her personality. I also ask her if she wants to combine her new garment with her hat, chaps and pad. If I have to create a Horsemanship top or a Showmanship jacket, I ask her to discuss with her trainer which elements she should bring out. The outfit she will wear must be beautiful and comfortable during the show. This first phase is around two weeks long. The final result is the design of our project. I purpose three designs. The first design reflects mainly the customer’s demands. The second design mixes our ideas and the third one reflects mainly my view. There is not one I prefer. I like all, otherwise I wouldn’t have purposed them to the customer.
- Every month you create outfits for riders who come from different countries and who have different styles and opinions. Where do you find the inspiration to make them stand out in the show pen?
The riders who work with me know that communication between them and me is fundamental. The outfit won’t represent me but the customer. To make her feel comfortable we need an initial empathy. The customer needs a lot of advices in order to make the right choice. To me, communication means having a open behaviour. The best approach is mixing the customer’s ideas with mine in order to obtain a design which will represent the rider’s personality and will valorise her figure. The ideas for my designs are born this way. To me a jacket is not just a garment but a story to tell.
- Which is the most difficult part of your job?
The most difficult part is to understand the customers expectations and to don’t disappoint them. At the same time I must create an outfit which is handsome and comfortable to wear in the show pen. We must remember that this is a sport and what we wear has an influence on our performance.
- What would you suggest to a rider who should buy her first outfit?
I suggest her to take her measurements carefully and to send me a lot of pictures when she will wear the base of the jacket. I would suggest her to don’t be influenced by the trends and to focus on the elements which will valorise her performance. For example, if her hand position is not so correct, I wouldn’t put decorations which would draw attention on her hands. I suggest her to choose colours which valorise her figure.
- Let’s now talk about a few things that are often neglected. Which are, in your opinion, the elements of a perfect outfit?
The hat is fundamental. It must be in shape and it must be in the right colour. Also chaps are really important, they must fit the rider good, they must be clean and coordinated with the outfit. The showmanship trousers are really important too. They mustn’t be too short and they should also be coordinated with the outfit.
- Are accessories and make up important in the overall presentation?
I don’t think that a makeup artist and an hairdresser are necessary at a horse show. It is important to know that our imagine reflects our personality. I would´ t wear a pyjama for a business meeting or for a university exam. If a rider knows someone who can create a wonderful makeup, that’s great! Shows are really emotional and we are photographed. If we look stunning in the photos, our memories will be sweet.
- Is the pad important?
The pad is really important. I work together with Lory of Golden West and we can create a perfect matching. The pad dresses your horse, it complete the image and it can make a great difference.
I would like to thank Anna for her kindness and for the time she dedicated to me. Her advices will be really precious for looking perfect in the show pen next year 😉