One day in the designer´s studio: La Collezione di Anna

Photo courtesy of Anna Omodeo of La Collezione di Anna

Today´s protagonist of One day in the designer´s studio is Anna Omodeo of La Collezione di Anna, who described me her daily routine.

Normally Anna´s day starts at 8 o´clock in the morning and it ends at 4 o´clock pm.

Before starting a new garment, there are a few steps to accomplish. First of all the customer has to buy one available spot. Anna and her team create two jackets, a Horsemanship top and a vest in one month.

After having reserved her spot, the client must pay a deposit and fill in a survey describing her goals, her riding experience, her favorite colors and her personality.  Anna asks now for some photos of the customer´s body, of her horse and for the measurements.

Now Anna will draw three designs on the computer and she will present, discuss and eventually change them together with her customer. While she draws at the computer, she thinks to a song. The song will give name to the outfit and it will inspire Anna during the creative process.

(Here you can see a jacket drawn by Anna on the computer)

In the meanwhile Tiziana, one of Anna´s co workers, realizes the pattern and the jacket´s base, that will be sent to the customer in order to try it.

(Tiziana is sewing the jacket´s base)

Once the client chose a design, Anna orders all the materials to complete it.

Michela cuts the leather decorations: they are processed on the computer and than a special machine cuts them. The appliqués are fixed on a film. The film ensures that they won´t crumple while they will be sewn.

(Here you can see the machine that cuts the leather appliqués)

Anna paints the jackets´s base with the airbrush.

(The jacket´s base is colored with the airbrush)

Once the  color is stabilized, it is possible to fix the decorations with a spray glue and than to sew them.

Now the stone work can start. Big stones are the first ones to be applied on the garment. They are fixed with glue and than they are sewn with a special machine.

The jacket is put on the dress form and Anna decides which embellishments to add. This is what makes the difference: the outfit is unique. Those kind of stones are fixed with an ultrasound machine.

Now the empty spaces are filled in with ton sur ton stones.

When all the stones have been applied, Tiziana sews the jacket and the lining. The silk lining is chosen depending from the style of the outfit.

Finally a label with the client´s name and a serial number is applied.

Now the jacket is finished and it is ready to be photographed and shipped to the customer.

(Here there is the finished product)


This week we had the possibility to be part of the world of an internationally famous stylist! I would like to thank Anna for dedicating me her time and for sending me the photos of her creative process.

Two other articles of One day in the designer´s studio serie will be published in the next days. Are you curious? So don´t miss them 😉

One day in the designer´s studio: La Bombastic Show Clothes

Photo courtesy of Sonja Haiden

She is Bombastic, tell her fantastic!

In the second article of the One day in the designer´s studio serie we will “enter”  Sonja Haiden´s studio… How does she create an outfit?

Normally Sonja´s day starts at 8 o´clock in the morning. Communication with her customer is fundamental when she starts a new item. In order to understand which model will fit best her customer, Sonja asks the client to send her some photos of her body, her horse and, eventually, of the pad and chaps that will match the show shirt. Before drawing the outfit, she asks her client about her age and her riding skills.

After that, she prepares some sketches. Once a model is chosen, she starts to think about the materials and the colors of the outfit.

 (Here you can see a sketch made by Sonja and the finished product)

Choosing the right stones and the right fabrics is fundamental; she chooses some of them and than she sends them to the customer in order to let her decide which ones she likes the most.

Sonja can now start the realization of the item: she cuts out the model, she puts it over the dress form and she adds some stones to find out how the outfit will look when it will be finished. Than she glues and sews the stones and the outfit gets sewn.

(The jacket is put on the dress form and sent to the customer waiting for her approval)

During the process Sonja is always in touch with the client: she sends her photos and videos of the “work in progresses” in order to make her feel part of the shirt she will wear in the show pen.


(Here there are some “work in progresses”)

By sending photos she has also the possibility to modify something to fit the customer´s needs.

Normally Sonja´s working day ends at 7 O´clock p.m  but, before big shows (like the NRHA European Derby), she stays in the lab till late night and also during the weekend.

(Here you can see a detail of the finished jacket)


I would like to thank Sonja for giving me all the photos and detailed information about her daily routine. Thank you!

It is really interesting to find out how show clothes come to life. Often we can´t imagine how much love, passion and dedication stands behind an outfit.

The designers interviewed in this project are a great example of how love for horses can led to the creation of something beautiful.

Are you courious? 😉 Then don´t miss the next article 😉

One day in the designer´s studio: CM SHOW APPAREL

Photo courtesy of Cindy Mason

Here there is the first article of the One day in the designer´s studio serie. Today we are going to “enter” the atelier of Cindy Mason, owner of Cm Show Apparel. We are going to discover how Cindy works to create beautiful masterpieces for her customers.

Cindy runs her business solely by herself and her studio is in her basement.

For Cindy everyday is different, so she doesn’t have a “typical day”.

She does one garment at a time and she doesn’t usually start another until the first one is shipped.



At the start of the day, Cindy does all her mailing and ordering supplies.  She sends customers samples of fabrics they need to decide on which to use on the outfit.

To start with, she figures out which pattern to use and then she cuts out the garment.

(Here you can see two sketches made by Cindy before starting the project).

Then she cuts out the lining and she lines the garment.


After that, she sews all major seams, she does a trial fit on the dress form and then she makes all fitting adjustments needed.

At this point she lays the garment pieces flat, she layouts the design and she sews down the appliqués.





(Here there are a few examples)

Then all the designs get stoned, big stones are put where needed and they are sewed in place.

All the seams are sewed together and a final fitting on the dress form is done.

To finish up, she makes all adjustments needed, she measures for sleeves and hem length and she finished all areas as needed.

Once the design is complete she take some pictures for the customer.

(here you can see a vest set completed and ready to be shipped).

Now the garment is ready to be mailed to the customer and Cindy can start a new one.


I would like to thank Cindy for sending me all the information about her work, her studio and her daily routine together with the photos of her beautiful creations. This virtual tour in your atelier was really interesting! Thank you Cindy!


This was the first article regarding the daily routine of five international famous horse show clothing designers. Stay tuned to read about the next one 😉

One day in the designer´s studio

In the show pen we see breathtaking show clothes, sparkling, covered in stones. But what stays behind high quality show apparel?

One day in the designer´s studio is a project conceived by Fancy In The Sand.

I will interview five international famous designers to discover what there is behind the scenes of their works of art. Together we will find out which is their working routine from morning to evening and how show clothes come to life. You will have the possibility to see how they work, their sketches, their “work in progress”.

Five designers will be interviewed. Every article will be published on an alphabetical order as followed: CM Show Apparel, Ekedie Show Clothing, La Bombastic Show Clothes, La Collezione di Anna and Piccola Rosa Show Clothing.

I would like to thank all the designers for their kindness and their availability.

Do you want to know more about it? Stay tuned in the next weeks 😉 .






Photo courtesy: CM Show Apparel, Ekedie Show Clothing, La Bombastic Show Clothes, La Collezione di Anna and Piccola Rosa Show Clothing.